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30 August 2016Patents

P&G secures Crest patent win

Consumer goods company Procter & Gamble (P&G) has succeeded in its patent infringement claim against Onuge Personal Care, a manufacturer and distributor of teeth whitening products.

On August 23 at the US District Court for the Southern District of Ohio, Judge Timothy Black ordered an injunction against Onuge Personal Care to stop the company from infringing P&G’s intellectual property rights in Crest Whitestrips.

Onuge has been ordered to immediately stop manufacturing, marketing, promoting, selling or distributing any products that infringe P&G’s patents, or trade dress or trademarks protecting Crest Whitestrips.

The complaint was filed in February this year against Onuge and MS International Enterprises, an importer.

P&G said that MS International had responded by agreeing to respect P&G’s IP and remove its products from the market. The company dismissed the case against MS.

Following a preliminary injunction hearing on July 28, Onuge agreed to a consent judgment in which the court ordered a permanent injunction. That injunction has now been issued.

Deborah Majoras, P&G’s chief legal officer, said: “P&G’s resolve to protect our Crest Whitestrips intellectual property has not wavered. We will continue to enforce our IP rights to ensure that our trusted Crest brand, the innovations behind it, and, ultimately, consumers, are fairly protected from infringers, big and small.”

In 2014, P&G successfully sued Clio USA, another whitening strips manufacturer, for patent infringement against Crest Whitestrips.

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