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Showing 851 to 860 of 878 results

When brand is everything: protecting IP at Red Bull

01-02-2010

Now an instantly recognisable product, Red Bull works hard to protect its brand wherever it may be threatened. Jorge Casals talks to WIPR about how the company manages this battle

Brazil moves fast to fight ambush marketing

01-02-2010

With the staging of the 2014 World Cup and the 2016 Olympics, ambush marketing has become an increasing subject of attention in Brazil, says Paulo Parente Marques Mendes.

Proving trademark fraud just got tougher

01-02-2010Ajay Jagtiani & Alain Villeneuve

On August 31, 2009, the United States Court of Appeals for the Federal Circuit changed the standard for proof of fraud in trademark oppositions and cancellations. Ajay Jagtiani and Alain Villeneuve explain.

Avoiding and punishing counterfeiting

01-02-2010Rahul Chaudhry

With counterfeiters becoming ever bolder, and the range of counterfeit products increasing all the time, brand owners must be vigilant in protecting their intellectual property, says Rahul Chaudhry.

Counterfeiting challenges for 2010

01-02-2010Ameet Datta

Anti-counterfeiting strategies seeking to address trademark and copyright violations in India consist of a blend of civil and criminal remedies. Ameet Datta takes a look at the challenges for the coming year.

New regulations for registering domain names in China

China01-01-2010

Companies seeking to register .cn domain names should beware of the potential dangers, says Xiang Gao.

Luxembourg courts continue trademark scrutiny

Luxembourg, US01-01-2010Chris McLeod and Florian Traub

Since December 2009, the European Court of First Instance has been known as the General Court. But the name change has not altered the pace at which decisions issue from the General Court and ECJ, say Chris McLeod and Florian Traub.

Comparative advertising

India01-01-2010MediaRahul Chaudhry

When advertisers promote their brands, it may be tempting to disparage rival products. But brands should take care that any comparisons they make are justified, says Rahul Chaudhry.

Creating a sustainable online brand management strategy

01-01-2010

Fabio Angelini and Lorenzo Litta, of the International Trademark Association, caution companies against being too aggressive in protecting their trademarks online.

Tightening up the Balkans

01-01-2010Anamarija Stancic Petrovic and Mihajlo Zatezalo

In anticipation of joining the European Union in the next 10 years, the Western Balkan countries are starting to take intellectual property protection seriously, say Anamarija Stancic Petrovic and Mihajlo Zatezalo.

Showing 851 to 860 of 878 results

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