Opening Ceremony: The Evolving Role of Brands

22-05-2017

Opening Ceremony: The Evolving Role of Brands

Issues such as the European Union, the protection of trade secrets, the fight against counterfeits, and anti-piracy education were highlighted by speakers during the Annual Meeting’s Opening Ceremony yesterday. Sarah Morgan reports.


INTA17, European Union, keynote, counterfeits, piracy, education, Íñigo Méndez de Vigo

WIPR