Maintaining a Life of Luxury: Combating Online Infringement

21-05-2017

Sarah Morgan

Maintaining a Life of Luxury: Combating Online Infringement

petar chernaev/ iStockphoto.com

Luxury goods companies can be particularly vulnerable to attempts by counterfeiters to trade off their brands, often online. Sarah Morgan and Naomi Jeffreys explore some of the problems they face and how they are responding.


INTA, INTA 2017, luxury goods, counterfeits

WIPR