In a closed, sold-out session today, government officials, corporate in-house representatives, and digital commerce service providers will have a rare opportunity to exchange best practices and views on tackling online counterfeiting. Aislinn Burton reports.
Today more than 100 government officials, corporate in-house representatives, and digital commerce service providers will gather at a day-long Anticounterfeiting Workshop for the rare opportunity to collaborate on ways to combat online counterfeiting. Evident of the importance of this topic, this must-attend workshop quickly reached capacity and is sold out.
The stakeholders attending the interactive, discussion-heavy workshop will share best practices and lessons learned. By the end of the day, they will have developed ideas on how to enhance collaboration in order to effectively stem the rising tide of online counterfeiting.
Co-Chairing the Anticounterfeiting Workshop will be Jeremy Newman, UK Country Manager at Rouse (United Kingdom) and Myrtha Hurtado Rivas, Global Head Trademarks & Domain Names at Novartis International AG (Switzerland). They also serve as Co-Vice Chairs of INTA’s Anticounterfeiting Committee for the 2018 – 2019 term.
“Following the morning’s group discussions, all stakeholders will be brought together in mixed groups to explore the issues identified and to propose solutions.”
Although INTA will be facilitating the dialogue, the Co-Chairs explain that participants will be strongly encouraged to drive the agenda for the day.
“Collaboration is key to dealing with the threat of online counterfeiting,” Mr. Newman says. “The workshop presents a rare opportunity for key stakeholders to exchange views and explore collaborative solutions in a closed-door environment.”
Ms. Hurtado Rivas notes that INTA held a similar workshop on this topic during the 2017 Annual Meeting in Barcelona, Spain. Based on feedback following the event, the format of today’s Anticounterfeiting Workshop includes a discussion with ample time for registrants to “work together towards a common solution,” she says.
To kick-start the day, each group of stakeholders—government officials, corporate in-house representatives, and digital commerce service providers—will meet separately to discuss a series of questions.
Ms. Hurtado Rivas explains that these will focus on what “success” in the fight against online counterfeiting will look like at any given time, as well as the current obstacles. Registrants will be asked to consider what steps the various stakeholders can take to overcome those hurdles, in the short, intermediate, and long term.
Through this dialogue, Mr. Newman hopes that “registrants will share examples of particularly helpful practices or processes they are using in the fight against online counterfeiting.”
Following the morning’s discussions, all stakeholders will be brought together in mixed groups to explore the issues identified and propose solutions. The outcomes will be captured to share with the plenary group, ensuring that everyone present can benefit from all dialogues.
The Co-Chairs add that there will also be space to examine any tensions between different interest groups in order to reach common solutions.
Mr. Newman hopes that workshop registrants will continue to collaborate afterwards, allowing stakeholders to further “explore ways to enhance collaboration across borders and industries.”
INTA, INTA 2018, anti-counterfeiting, Rouse, Novartis International AG, trademark