Russian laws do not exactly define the concept of ambush marketing or expressly restrict this practice, but ahead of the 2018 World Cup there is a full set of provisions that can effectively combat ambush marketing in Russia, as Vladimir Biriulin and Sergey Medvedev of Gorodissky & Partners report.
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Vladimir Biriulin, Sergey Medvedev, Gorodissky & Partners, 2018 World Cup, Sochi 2014, IOC, Ambush marketing, IP, Paralympic Games, Olympics,