Ambush marketing in Russia: theory and practice


Vladimir Biriulin and Sergey Medvedev

Russian laws do not exactly define the concept of ambush marketing or expressly restrict this practice, but ahead of the 2018 World Cup there is a full set of provisions that can effectively combat ambush marketing in Russia, as Vladimir Biriulin and Sergey Medvedev of Gorodissky & Partners report.

Vladimir Biriulin, Sergey Medvedev, Gorodissky & Partners, 2018 World Cup, Sochi 2014, IOC, Ambush marketing, IP, Paralympic Games, Olympics,