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In many countries, including Mexico, traditional cultural expressions are vitally important to indigenous people’s way of life and they should be protectable by IP, argues Esther Aburto Olague of Olague, Zúñiga & Mendoza.
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Esther Aburto Olague, Olague, Zúñiga & Mendoza, trademark, US Patent and Trademark Office, World Intellectual Property Organization, IP, 3D marks,