Fending off: how a giant guitar-shaped hotel struck a chord
An iconic hotel shaped like a guitar can be registered in the US as a three-dimensional trademark, despite initially being rejected as non-distinctive. The case proves that a striking design doesn’t guarantee trademark rights for building shapes, discovers Sarah Speight.
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Ashurst hires former BBC IP lawyer in digital economy team
02-06-2023
IP transactions expert is appointed head of UK IP to strengthen the firm’s digital economy practice.
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