During economic downturns, brands face a dilemma. Pressure on revenue can leave trademark infringement unchecked but an antagonistic approach can also have adverse consequences. As IP professionals and brands look to the future, Muireann Bolger discovers what lessons they can learn.
Latest trademarks news
In a win for Lionel Messi, the Court of Justice of the European Union has today dismissed an appeal brought by the European Union Intellectual Property Office and a clothing company against the footballer’s bid to register ‘MESSI’.
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