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Can viral social media trends be protected under IP law?

Spontaneous viral trends on social media may become business opportunities but attaching IP rights to them can be complicated, as Marisa Woutersen discovers.

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Toyota faces two patent suits in same week over digital vehicle tech

22-09-2023

Motor giant faces allegations of infringing digital technology used in its Toyota-branded and Lexus-branded vehicles | Five patents are at issue, which cover remote key and cloud access | Complaint follows separate complaint against Toyota relating to in-car wifi technology.