The launch of a big name’s Christmas campaign has become an event in itself in recent years. TB&I looks at what they offer for brands, the secrets of their success and the pitfalls.
What brings Justin Bieber, Martha Stewart and Donald Trump together? US department store Macy’s’ 2012 festive TV commercial, which featured the personalities in a store alongside a rendering of Miracle on 34th Street character Kris Kringle as he appeared in the 1947 film.
In recent years, big brands around the world have been taking advantage of their Christmas advertisement launches as a marketing push to mark the start of the festive season.
In the UK, retailer Marks & Spencer has made something of a tradition of assembling all-star casts for its festive advertisements, with its Believe in Magic and Sparkle clip from 2013 featuring appearances from models Rosie Huntington-Whiteley and David Gandy, and actor Helena Bonham-Carter.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Marketing, advertising, Christmas, television, The Bear and the Hare
