Snapshot: Wefunder
01-12-2012
Since its launch in the US in 2008, Groupon has quickly grown into a successful online group buying platform. TB&I talks to its UK arm about how the business works.
How does the Groupon model work?
Groupon launched in the US in 2008 and spread to the UK through the acquisition of MyCityDeal in May 2010. Groupon is the UK’s leading group buying website and features a different deal every day in more than 60 regions across the UK and Ireland.
Groupon provides offers on local restaurants, spas, beauty salons, gyms, online shopping, tickets for gigs and performances, and much more, at discounts up to 70 percent off the normal price.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
groupon, social media, mycitydeal
