Snapshot: Groupon


Since its launch in the US in 2008, Groupon has quickly grown into a successful online group buying platform. TB&I talks to its UK arm about how the business works.

How does the Groupon model work?

Groupon launched in the US in 2008 and spread to the UK through the acquisition of MyCityDeal in May 2010. Groupon is the UK’s leading group buying website and features a different deal every day in more than 60 regions across the UK and Ireland.

Groupon provides offers on local restaurants, spas, beauty salons, gyms, online shopping, tickets for gigs and performances, and much more, at discounts up to 70 percent off the normal price.

groupon, social media, mycitydeal

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