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As the world’s biggest country, Russia must tackle IP infringement across a vast and varied landscape, and all eyes will be on its response to IP violations at the 2018 Football World Cup, as WIPR finds out.
Russia is a mammoth country and it will come as little surprise to hear that a territory that spans two continents faces some significant IP challenges.
After hosting the 2014 Winter Olympics in Sochi, followed by the 2017 FIFA Confederations Cup, all eyes will again turn to the country as it prepares to host the FIFA World Cup 2018. From June 14 to July 15, sporting fans will make the pilgrimage to Russia in support of their home country’s team. Between December 1, 2017 and January 31 this year, more than four million tickets were requested for the tournament, according to FIFA.
While football supporters will flock to the world’s largest country for a month of celebrations (and commiserations), the event will also provide an opportunity for counterfeiters to exploit naïve fans and piggyback off its popularity.