Online counterfeit enforcement: A game of cat and mouse


Online counterfeit enforcement: A game of cat and mouse

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Increasing numbers of consumers now do their shopping online. How have counterfeiters reacted, and how are brands responding? WIPR finds out.

In September, the market value of e-commerce site Amazon briefly hit $1 trillion, before falling back below that threshold. To date, it is just the second company to have reached this milestone; the only other company to celebrate this achievement is Apple, just one month before.

With more and more people shunning the high street and turning to the digital world of online shopping, e-commerce sites find themselves in an important position.

According to market statistics portal Statista, an estimated 1.66 billion people worldwide purchased goods online in 2017. Global e-retail sales equated to $2.3 trillion during the same year, with that figure forecast to reach $4.48 trillion by 2021.

online counterfeit, e-commerce, social media, 3D printing, Eiger Law, technology, Apple, brand protection, Rouse Consultancy, video games, digital rights