Insights into the world of ‘dot brands’


Guillaume Pahud

Insights into the world of ‘dot brands’

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Guillaume Pahud, co-founder of Dot Stories, an activation platform for 'dot brands', provides some analysis on the current state of play of this form of new gTLD.

So far, 589 brands have applied to have their name registered as a ‘dot brand’ top-level domain (TLD) on the internet.

This innovation opens a wide range of use cases and options for these pioneers, but is also disrupting quite a lot the present processes.

In total, 558 brands have signed contracts with ICANN, and as a result are able to launch their domains.

Guillaume Pahud, Dot Stories, TLDs, Microsoft,