Australian rugby trials anti-counterfeiting blockchain app
10-08-2020
Amazon launches counterfeit crimes unit
24-06-2020
ortlemma / Shutterstock.com
Travis Johnson of the International AntiCounterfeiting Coalition explains how brand owners can build connections with various interested groups to help them solve the problem of counterfeits.
Over a century ago, Rudyard Kipling wrote that “the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack”. More than 40 years ago, the International AntiCounterfeiting Coalition (IACC) began assembling its own pack, with the help of like-minded IP owners.
Although they may be competitors in their respective industries, the members of the IACC—and rights holders more generally—have common interests that bind them together and demand their cooperation.
However, many brands fail to recognise this fact, or simply feel that they lack the resources or bandwidth necessary to engage in broader collaborative efforts. This is particularly true for small companies and startups that are just starting to build their brand protection programmes.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
To request a FREE 2-week trial subscription, use the same link but select the 'trial' option in the dropdown box. NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
IACC, International AntiCounterfeiting Coalition, anti-counterfeiting, brand protection, counterfeits, brand value
