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A case involving L’Oréal has clarified the General Court’s position on protection for single letter marks, explains Henrike Strobl of Nordemann.
The General Court of the European Union has just issued another decision in a trademarks conflict by further specifying the scope of protection of single letter trademarks. The judgment is available online here. This article will introduce the facts of the case, summarise and analyse the court’s decision, and provide an outlook.
Facts of the case
The company L’Oréal applied for the following figurative trademark for hair cosmetics in class 3 (see figure 1).
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trademarks, L’Oréal, single letter marks, General Court