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Pernod Ricard hails ‘drastic change’ to tackling counterfeits in China

07-12-2015

Pernod Ricard hails ‘drastic change’ to tackling counterfeits in China

Jag_cz / Shutterstock.com

Drinks maker Pernod Ricard has told WIPR it has seen an improvement in tackling counterfeits produced in China, in part due to its “scannable bottle” scheme.


Pernod Ricard, bottle, Mathieu Prot, scannable bottle, counterfeit,

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