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Mattel and Hallmark pen Barbie licensing deal

08-01-2015

Mattel and Hallmark pen Barbie licensing deal

Radu Bercan / Shutterstock.com

Greeting cards and gifts company Hallmark has agreed to a licensing deal with toy maker Mattel that will allow it to sell Barbie and Hot Wheels branded products.


Mattel; Hallmark; Barbie; branding; trademark; licensing agreement; Hot Wheels

WIPR

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