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INTA 2015: Mars reveals plain packaging fear for confectionery brands

04-05-2015

INTA 2015: Mars reveals plain packaging fear for confectionery brands

Roman Samokhin / Shutterstock.com

An in-house counsel at food company Mars has said the “million dollar question” facing brand owners is whether the plain packaging laws that have been introduced for tobacco will extend to confectionery products.


Mars, INTA 2015, INTA, trademark, plain packaging, WHO, UN, Sophie Anger

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