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INTA 2015: Hershey says exclusive licensing deals can go ‘badly wrong’

04-05-2015

INTA 2015: Hershey says exclusive licensing deals can go ‘badly wrong’

Ritu Manoj Jethani/ Shutterstock

An in-house counsel at confectionary company The Hershey Company has urged brand owners to think carefully before granting an exclusive licence to potential licensees.


The Hershey Company, INTA 2015, INTA, trademark licensing,

WIPR

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