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INTA 2014: Social media 'powerful' for brands

13-05-2014

INTA 2014: Social media 'powerful' for brands

Photo: Twin Design / Shutterstock.com

Social media can be more powerful for brands than advertising, and right holders should therefore think twice before enforcing their IP, in-house counsel at CBS and Pinterest say.


INTA, Pinterest, CBS, trademark, Twitter, Facebook.

WIPR

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