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In the build up to the International Trademark Association’s annual meeting in Orlando, David Bernstein of Debevoise & Plimpton gives his five tips for success at the conference.
1) Plan plan plan!
Schedule client meetings well in advance. With more than 10,000 practitioners from all around the world descending on Orlando, everyone will be looking to meet with clients, competitors, adversaries, co-counsel, opposing counsel, colleagues, and friends. Schedules will be full!
Don't be left out by waiting too late. Also, make sure you allot enough time to get around town as meetings are being scheduled all across Orlando—it will take more time than you expect to get from place to place.
2) Make the most of committees
Attend your committee meetings. If you serve on an INTA committee, prioritise attending that meeting. This is a key chance to meet face-to-face with your committee, which offers the best opportunity to advance important policy, advocacy and member services work done by INTA’s thousands of committee members.
If you are not on a committee, collect information now so that you can join one in the future. Committee work is a professionally rewarding and a great way to make new friends and meet potential clients.
3) Hear from the experts
Attend some of the substantive presentations. INTA has gathered many of the world’s leading trademark experts and they will be addressing the hottest developments in trademark law across the globe. This is your chance to gain valuable insights in fun and entertaining sessions.
4) Check out the exhibition hall
Visit the exhibit hall. Exhibitors are available to share information on their cutting-edge products and services that will give you better tools to protect and defend your clients’ marks.
5) Enjoy yourself!
Have fun! The trademark bar is a remarkably friendly group, and many members find that the professional relationships they make become deep and rewarding personal friendships. The annual meeting provides a fabulous opportunity to reconnect with old friends, make new friends, and have a great time learning and networking while making the world a safer place for our favourite brands.
(Images: Roobcio, Matej Kastelic, Olivier Le Moal, pcruciatti and solarseven. All sourced via Shutterstock.com)
David Bernstein is a partner at Debevoise & Plimpton. He can be contacted at: firstname.lastname@example.org
David Bernstein, Debevoise & Plimpton,