Google plans to market its branded generic top-level domains (gTLDs) "as quickly as we can", company representative Hal Bailey told an industry event in London.
The search company applied for 101 gTLDs, including .google, .android and .gmail.
"The time frame to get .brands out seems to be three to five years, but we will not wait three to five years. We will be aggressive ... Speed is important," he told The Digital Marketing & gTLD Strategy Congress.
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email James Lynn on firstname.lastname@example.org.
The Digital Marketing & gTLD Strategy Congress, Google, gTLDs, Hal Bailey