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French town ‘too obscure’ to deny trademark

18-08-2015

French town ‘too obscure’ to deny trademark

xtock / Shutterstock.com

The Trademark Trial and Appeal Board (TTAB) has ruled that a trademark application for the word ‘Montussan’ can proceed because it is the name of an “obscure location” in France unknown to US consumers.


TTAB; ‘Montussan’; trademark; geographically descriptive; Bordeaux

WIPR

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