Global Brand Protection Innovation Programme
It can be worth looking at how the counterfeiter actually works to defraud manufacturers of genuine goods and deceive the purchaser or general public at large. Certainly, different tactics that these professional criminals adopt to make money from counterfeit goods are today quite extensive. As in recent years plenty of efforts have been done to eliminate the impact of anti-counterfeiting faced all around the globe. While there can be little doubt that the trend towards increased global sourcing in recent years has had many positive impacts for brand owners in terms of the availability and affordability of products. GLOBAL BRAND PROTECTION INNOVATION PROGRAMME (GBPIP) is specially designed to cater the global security challenges faced by the brands, in particular, the issues of counterfeiting, product diversion, and look-a-like goods (passing-off) and even unsafe imitations.