From January 10, 2016 comparative advertisements will be allowed in Turkey. Provided certain conditions are met, adverts will be allowed to include competitors’ titles, trademarks, logos or other distinguishing marks or phrases, as well as trade names and company names. It will be the first time in Turkey’s history that companies can publish and broadcast true comparative advertisements.
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email tech support.
Isik Ozdogan, Ezgi Baklaci, comparative advertisements, trademarks, logos, distinguishing marks, trademark protection, origin,