Fighting fakes: don’t judge a book by its cover—or a bottle by its label

11-05-2016

Stuart Fuller

Fighting fakes: don’t judge a book by its cover—or a bottle by its label

ANNA VACZI / SHUTTERSTOCK.COM

Technology threatens to give counterfeiters the edge over brand owners, particularly in the form of advances in labelling and 3D printing. Stuart Fuller of NetNames reports.


Stuart Fuller, NetNames, 3D printing, Counting the Cost of Counterfeiting, Jacob’s Creek, HM Revenue & Customs, Moët & Chandon,

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