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Brand protection: Rules of the Games

01-05-2015

Rafael Lacaz Amaral

Brand protection: Rules of the Games

DABLDY / SHUTTERSTOCK.COM

Protecting the rights of big-name sponsors of events such as the upcoming Olympic Games in Rio is a vital task for the organisers, and the legal framework is already in place. Rafael Lacaz Amaral of Kasznar Leonardos Intellectual Property reports.


FIFA, Olympics, Paralympics, trademarks, advertising, ambush marketing

WIPR

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