lazyllama / Shutterstock.com
Sponsors of the Olympic and Paralympic Games invest up to $100 million in the events, so the International Olympic Committee should be tough on ambush marketers, argues Andrew Bellingall of Daniel Advogados ahead of the 2016 games in Rio de Janeiro.
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email tech support.
Andrew Bellingall, Daniel Advogados, The International Olympic Committee, ambush marketing, trademark, Nike,