Ambush marketing: the wrath of Rio

01-06-2016

Andrew Bellingall

Ambush marketing: the wrath of Rio

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Sponsors of the Olympic and Paralympic Games invest up to $100 million in the events, so the International Olympic Committee should be tough on ambush marketers, argues Andrew Bellingall of Daniel Advogados ahead of the 2016 games in Rio de Janeiro.


Andrew Bellingall, Daniel Advogados, The International Olympic Committee, ambush marketing, trademark, Nike,

WIPR