16 December 2015CopyrightVladimir Biriulin and Sergey Medvedev

Ambush marketing in Russia: theory and practice

Russia has always been famous for its grand achievements in sports and entertainment. In 2014, Russia successfully hosted the Winter Olympic Games and Paralympic Games in the city of Sochi and took the first place in the all-round standings. In 2018, Russia is going to welcome the FIFA World Cup, which will involve 32 national football teams from around the globe.

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Ambush marketing in Russia: theory and practice

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