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Wrangler takes Crocker to the cleaners


Michael Factor

Wrangler Apparel Corp. is a leading jeans manufacturer with billions of dollars in sales worldwide, and tens of millions of shekels’ worth of sales in Israel.

For the past half-century, Wrangler has been using a W-shaped stitched pattern on the jeans’ back pockets.

Unfortunately, the sewn W symbol is registered as a trademark in Israel only for dungarees, short coats, and shirts having a Western style (see Israel Trademark 50,909).

Crocker, an Israeli jeans manufacturer, decorates the back pockets of its jeans with a sewn decoration that has a curved W shape.

Wrangler, Crocker, Japan, trademark infringement


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