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With bated breath: are brand owners ready for the new Internet?

01-09-2013

With bated breath: are brand owners ready for the new Internet?

As the launch of the first new generic top-level domains draws nearer, brands should be finessing their protection strategies now, as TB&I finds out.

“It’s finally time for brand owners to take affirmative action,” said Brian Winterfeldt, partner at Katten Muchin Rosenman LLP, while hosting a webinar on the new generic top-level domain (gTLD) programme on August 20, 2013.

It feels like a long time since June 2012 when ICANN, in a cramped room near London King’s Cross train station, revealed nearly 2,000 gTLD applications. Even longer, no doubt, for those who applied for a domain and have been waiting patiently as targets have been missed and deadlines pushed back.

Now, with the first sunrise periods set to open in October 2013, brand owners should be sharpening their strategies for dealing with an expected rise in online infringement.


gtlds, icann, urs, udrp, verizon,

WIPR

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