Unscrupulous characters are registering famous brands as trademarks in Mexico, and there’s little the law can do about it, says Rafael Giménez.
In a globalised and commercial world where tariffs at borders tend to diminish and even disappear, the international problem of geographic circumscription of trademarks seems to become more acute every day.
Even though there has been progress, with the inclusion of Mexico in the Madrid Protocol, the effects are limited to the method of requesting a trademark application and registration and do not extend to the in-depth procedure for obtaining it.
In response to the principles of sovereignty of each state, where each country is governed by its domestic rules and regulations to obtain the exclusive right of use of a distinguishing mark, there is an interesting phenomenon emerging, that of bullying foreign trademarks.
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trademark, IMPI, Mexico, Madrid Protocol,