Expert-guided research can increase the quality of analysis, says Cristopher Flagg.
Patent analytics is a powerful tool, and in patent research we beta test each one, using a wide variety of these engines as standard.
Analytics is still, though, just a tool and not a replacement for hand-crafted research conducted by an expert in the field of technology.
When used as a means to an end, analytics-based research leads to ‘fly in the soup’ scenarios where valid research results are sullied by inappropriately included data. This leads to the more serious question of whether appropriate data was excluded.
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