Jane Kelly / Shutterstock.com
Many large online marketplaces have taken some strides against counterfeiting, but have they gone far enough? Oliver Watson of Lewis Silkin investigates.
The question of whether online marketplaces are doing enough to tackle counterfeiting is particularly apposite given that the International AntiCounterfeiting Coalition (IACC) has been thrown into turmoil over its addition of Alibaba as a general member in April—a status explained as being a partner to the IACC in the fight against counterfeits.
So incensed were they by the IACC’s new partnership with Alibaba, that Michael Kors and Gucci resigned their IACC memberships. Jewellery brand Tiffany also resigned in protest at what it cited as ‘governance issues’.
Other brands were shaping to follow suit, but before they could do so, the IACC responded by suspending Alibaba’s membership on May 13.
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email tech support.
Oliver Watson, Lewis Silkin, IACC, Alibaba, eBay, Amazon, online marketplace, counterfeit, trademark,