On May 25, 2012, the Mexican Senate approved the accession of Mexico to the Madrid Protocol.
The accession instrument was deposited before the World Intellectual Property Organization (WIPO) on November 19, 2012 and it entered into force in February 19, 2013. At the time of writing, seven months have passed since the protocol entered into force in Mexico, and expectations have not been fulfilled.
At the time of the signing of the Madrid Protocol there were several limitations and big challenges for the Mexican Institute of Industrial Property (IMPI), specifically:
• Timing: keeping the timeframes for a straightforward application, while receiving international applications; and
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