Several tools are available to help brand and trademark owners protect their rights—and their consumers—in the expanded domain name system. Scott Austin, Thomas Barrett and Susan Payne describe how they work and how to use them.
The Internet’s domain name system is being dramatically expanded in 2014. Hundreds of new generic top-level domains (gTLDs) are open for business, with dozens more being delegated to registry operators every week.
The expansion presents a number of issues for trademark owners and their legal advisers, who must be more vigilant than ever before at protecting their rights. There are, however, several tools which, if properly used and understood, will help them protect their brands and consumers.
Rights protection measures (RPMs)
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gTLD, trademark, ICANN, TMCH