Chris Harvey / Shutterstock.com
The number of trademarks owned by corporate entities is increasing but the cash to defend their expanding portfolios is not. Elisa Cooper, vice president of marketing for Lecorpio, has some suggestions for protection on a budget.
Companies invest enormous sums to establish, maintain and protect trademarks and brands. Trademarks are valuable assets, but they can become targets for infringement and abuse if they are not sufficiently protected.
Research detailed below shows that while trademark registrations are growing fast, the spending on support services to watch and police them is not keeping pace. If this becomes a recurring trend, companies fitting this description are heading into perilous territory by investing resources in trademark establishment, but then skimping on their monitoring and protection.
Lecorpio IP management and analytics company has conducted its first “Trademark Management Study”, which was designed to benchmark trademark growth and spending among corporate law departments. The study, published on May 18, found that 55% of respondents said their trademark portfolios had increased since the previous year and that for 45% of respondents trademark registration budgets had gone up.
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email tech support.
Elisa Cooper, Lecorpio, trademark, brands, budget, cybersquatting,