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Playing safe: how to strategise in Latin America


An important factor for guaranteeing adequate and secure protection of intellectual property (IP) assets in Latin America is choosing the right IP law firm in each individual jurisdiction.

But there are other tips that can help form a good strategy for protecting IP assets in Latin America. Here are some of them:

1. Plan your IP strategy by country instead of by region. Even though regional alliances (for example, ALCA, ALBA, the Andean Pact, Mercosur and Unasur) exist, Latin American countries maintain their own identities and traditions. Consequently, they keep their own national laws, which causes unharmonised legal systems and uncertainty.

2. Implement your IP strategy in due time. The processes for registering IP vary greatly from country to country.

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