Out of line: protecting trademarks on the Internet

Back in the early 1990s, when a new product or service was being readied to be put on the market, creating its name started with the trademark in a certain logo and/or colour. Th e mark had to look good in printed ads, in shops, on packaging and on TV. When the new trademark had been proudly presented at a press conference, it was time to consider registering it as a domain name.