Online brand protection war stories: a roundup from INTA 2016

15-06-2016

Online brand protection war stories: a roundup from INTA 2016

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The International Trademark Association’s 2016 annual meeting in Orlando in May included plenty of sessions covering online IP issues. Here we provide a rundown of five of the most interesting topics.

You cannot police everything

For our South American readers MercadoLibre will need no introduction. For those outside, however, imagine Amazon or Alibaba but catering for South American shoppers.

The Argentina-based website is South America’s biggest online marketplace and representatives from sportswear brand Adidas and jeans company Levi Strauss told of their strategies when policing the site.


INTA 2016, online protection, police, brand, emojis, patent, trademark, copyright,

WIPR