Companies and individuals operating online need to be wary of a multitude of possible problems, as Safir Anand describes.
Himalayan Drug Co (Himalaya) launched its website TheHimalayaDrugs.com in 1998. The website listed 209 Himalayan herbs and their details, which had required the company to employ skill, labour and money to develop this huge database of herbs.
Another company launched a similar website, ayurveda.virtulave.net, which reproduced the entire data of the Himalaya website. A comparison showed that the other company had copied the entire data of Himalaya’s listing word for word, including grammatical and syntactic errors.
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IP, Internet, trademarks, cybersquatting, phishing, social media, hyperlinking