Locog wins gold at The Games

In the build-up to London 2012, the London Organising Committee of the Olympic Games (Locog) was undoubtedly anxious. Ambush marketing has a long and rich history in sport, stretching back at least to the Los Angeles Olympics in 1984. Then, when unofficial partner Kodak sponsored the television broadcasts and the US track team, many viewers wrongly believed the company was an official sponsor.