The latest draft of China’s proposed trademark law promises significant changes. Fabio Giacopello and Bian Jun investigate.
On June 26, 2013, the National People’s Congress undertook the second reading of a draft of the Trademark Law. The draft replaces the previous one published for comments in December 2012 (see WIPR Annual 2013, pp.18–19) and promulgation is expected soon with very limited amendments. Unlike the previous one, this draft demonstrates more willingness to change.
Article 14 states: “Producers and business operators shall not affix the words ‘well-known trademark’ to commodities, commodity packages or containers or use the words in advertisements, exhibitions and other commercial activities.” This provision is surprising and indeed has become notorious. The new provision is clearly intended to curb the malpractice of companies that use the achieved legal status as a sort of promotion tool: “Buy my pen, my trademark is well-known.”
To continue reading, you need a subscription to WIPR. Start a subscription to WIPR for £455.
In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.
Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.
Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.
If you have already subscribed please login.
If you have any technical issues please email James Lynn on firstname.lastname@example.org.
Trademark, China, CTMO,