Scottish drinks company Edrington has many famous names to defend and Fraser Morrison, brand protection manager at the company, has his hands full, as he explains to WIPR.
“We know where we’re going; take a closer look at how far we’ve come,” says Scotland-based spirits company Edrington on its website, in what may also encapsulate the company’s approach to protecting and maintaining its brands.
Edrington makes The Famous Grouse, Cutty Sark, Highland Park and The Macallan—all Scotch whiskies—as well as Brugal Rum and Snow Leopard Vodka, and distributes them internationally.
The company’s heritage dates back to the mid-19th century in Glasgow, where Fraser Morrison, brand protection manager at the company, is based.
Edrington, The Famous Grouse, whiskey, brand protection, trademark, Fraser Morrison, geographical indications