DE VISU / SHUTTERSTOCK.COM
Social media platform Twitter has some complex IP issues to juggle, as its “hey man”, Stephen Coates, tells WIPR.
Meet ‘Dronie’, an unmanned aerial vehicle that takes pictures and videos which are then posted on Twitter and Vine. In its first official outing, at the Cannes Lions 2014 festival, a grounded Dronie films a waving Sir Patrick Stewart and Joel Lunenfeld, vice president, global brand strategy at Twitter, before soaring off into the distance.
One of Twitter’s less well-known creations, Dronie is also trademarked in the EU, joining other more recognisable names or logos that the high-flying company owns. Leading the way is the blue bird logo, while Vine and Periscope, both social media platforms, and mobile advertisement exchange Mopub, can all be found in Twitter’s nest of brands.
The man in charge of protecting these and other intellectual property assets is Stephen Coates, who is based in San Francisco. He calls himself the “hey man”.
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