Image protection: life after death

17-02-2017

Image protection: life after death

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Personality rights allow actors to protect their image before and after death, but filmmakers and other content creators may attract criticism even when they have permission to use an actor’s face or voice. WIPR reports.

Where do brands draw the line when using an actor’s image after their death?

Over the years many businesses have used actors to advertise products from perfume to chocolate.

For example, in 1960, Marilyn Monroe was interviewed by fashion magazine Marie Claire to promote her film “Let’s Make Love”.


Personality rights, Marilyn Monroe, Marie Claire, Chanel No 5, Robin Williams, Peter Cushing, Star Wars, Rogue One, Carrie Fisher, Lucasfilm, IP,

WIPR