x

This website uses cookies to improve your experience. Continue if you are OK with this or read more in our privacy policy. 




How to develop a winning strategy

01-08-2012

How to develop a winning strategy

The history of Viagra and the battle to enforce its patents against attack from generic manufacturers offers good lessons for devising a plan of defence.

In 1989, British scientists at Pfizer created a truly ‘blockbuster’ drug. Known as silendafil citrate, the drug was supposed to treat heart problems and, by 1991, Pfizer had obtained a UK patent for this purpose. But as the scientists began testing the drug, they soon realised its desired impact was minimal. Surprisingly, they found, the drug had a notable side effect—it stimulated penile erection.

In the five years that followed, Pfizer rigorously studied and tested the drug before, in 1996, it successfully applied for a US patent covering erectile dysfunction. Only two years later, the US Food and Drug Administration (FDA) approved Pfizer’s application to sell the drug. Viagra was born.

From these humble beginnings at a research facility in Kent, Viagra soon dominated the market and generated revenues of more than $1 billion a year.


Start a subscription to WIPR for £455.

In-house feature articles, the archive and expert comment require a paid subscription. Subscribe now.

Want to give it a try? We are offering a two week free trial to the WIPR website – register and select “Free Trial” to begin access to the full WIPR archive and read the latest news, features and expert comment. Begin your free trial here.

Is your 2 week free trial about to end? Upgrade to a 12 month subscription for £455 now.

If you have already subscribed please login.

If you have any technical issues please email James Lynn on jlynn@newtonmedia.co.uk.

Viagra, drug patent, litigation strategy, pfizer

WIPR

Newton Media Ltd
Kingfisher House
21-23 Elmfield Road
Bromley
BR1 1LT
United Kingdom
Emailinfo@newtonmedia.co.uk

Payment types accepted