How social are your brands?

01-05-2012

Kimberly Wahl

How social are your brands?

Social media platforms have grown explosively over the past few years, transforming our expectations of how organisations connect with their customers, build product awareness and cement brand loyalty.

Social media platforms have grown explosively over the past few years, transforming our expectations of how organisations connect with their customers, build product awareness and cement brand loyalty. Kimberly Wahl looks at the best approaches to take.

New social media marketing experts arrive on the scene every day—each with their own ideas of how companies can reap the benefits of social media with a well-placed blog, tweet, or video post. If it hasn’t happened yet, the chances are good that in the coming months someone at your organisation will ask you, “What are we doing with social media?”.

The trend shows no signs of abating, either. Social media investment continues to rise across industries, with a recent survey published by the research firm Advertiser Perceptions showing that two-thirds of companies sampled planned to increase their social media ad-spending in 2012, with a majority projecting an increase of at least 5 percent above last year.


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