The International Trademark Association announced last year that Dubai, in the United Arab Emirates, would be the venue for its first intermediate level conference covering the wider region of the MEASA. Hoda Barakat introduces the conference.
INTA’s first two-day intermediate level conference, with the theme ‘Hot Trademark Topics in the Middle East, Africa and South Asia (MEASA) Region’, takes place in December and will be a tool for the growing numbers of multinational trademark owners who are successfully expanding their brands in the Middle East and surrounding regions—a trend that is growing stronger.
Fast food chains, automobile manufacturers, pharmaceutical companies and businesses in the luxury goods industry recognise burgeoning opportunities for growth in this part of the world, and consumers are responding heartily. This steady commercial activity has led to an increased need for trademark protection, as well as strategies to guard against infringement and the counterfeiting of goods.
To help tackle this problem, the conference will focus on legal issues concerning the protection of trademarks in the MEASA region and beyond and will bring together government officials from the region, trademark law attorneys, brand owners and other IP professionals from all over the world. The event will address the following topics:
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INTA, UAE, trademark, gTLDs, counterfeits,